The Savvy Bride

Designer wedding gowns, all under $1,999.

Sample gowns from Allure, Jasmine, Maggie Sottero and more, up to 50% off retail. One bride at a time, in Stratford.

Book an appointment See new arrivals
Lace and tulle sample wedding gowns on the rack at The Savvy Bride in Stratford
The guest lounge at The Savvy Bride, a gray sofa beneath a wall of pink roses

The whole boutique, just for you

No walk-ins and no shared racks. Here is how your appointment goes.

  1. Review our inventory online

    Browse current gowns on our Pinterest board before you book, and bring pictures of the ones you love.

    See our gowns on Pinterest

  2. Book online

    Pick a day and time. A confirmation text follows every booking.

  3. Bring your entourage

    Up to five guests.

  4. Try on, unhurried

    90 minutes, with nobody else in the shop except the people you bring.

  5. Say YES!!

    Found the one? Celebrate with your friends and family.

  6. Take it home

    Samples sell off the rack, so there is no months-long order wait.

What brides say

  • Best of Weddings, 4 timesThe Knot, 2019, 2020, 2021 and 2022
  • Hall of FameThe Knot, for winning Best of Weddings four or more times

“I didn’t feel rushed at all during our appointment and I felt like she truly took the time to understand what I was looking for. … My mom still refers to that store as ‘a place of such joy’ and it couldn’t be more true.”

Katie, review on WeddingWire

“I had the entire shop to myself, plenty of room and I didn’t feel rushed at all. I found the dress of my dreams and I didn’t have to break my budget.”

Verified bride, review on The Knot

“Erica was so awesome and within 45 minutes I was leaving with my dream dress. … 11/10 recommend this shop!”

Kayli S., review on Google

“It was SO much fun, very private and I felt so relaxed.”

Valerie P., review on Facebook

Read more reviews from our brides

The Knot WeddingWire Google Yelp

New on the rack

Recent arrivals, with real retail prices next to ours. Our Pinterest board is the only place to see everything in stock today, so browse it before you come in.

See today’s rack on Pinterest
  • Allure wedding gown, bridal size 22W, front view

    Allure

    Bridal size 22W (street size 18)

    $1,800Retail price $2,279

  • Jasmine wedding gown, bridal size 10, front view

    Jasmine

    Bridal size 10 (street size 6)

    $999Retail price $1,249

  • Eddy K wedding gown, bridal size 20, front view

    Eddy K

    Bridal size 20 (street size 16)

    $1,300Retail price $1,769

  • Allure wedding gown, bridal size 14, front view

    Allure

    Bridal size 14 (street size 10)

    $1,600Retail price $1,909

  • Justin Alexander wedding gown, bridal size 18, front view

    Justin Alexander

    Bridal size 18 (street size 14)

    $999Retail price $1,299

  • Demetrios wedding gown, bridal size 8, front view

    Demetrios

    Bridal size 8 (street size 4)

    $1,500Retail price $1,850

  • Jasmine wedding gown, bridal size 10, front view

    Jasmine

    Bridal size 10 (street size 6)

    $1,500Retail price $2,179

  • Allure wedding gown, bridal size 8, front view

    Allure

    Bridal size 8 (street size 4)

    $1,200Retail price $1,699

Every gown is one of a kind, so some of these may have sold.

Why designer gowns cost less here

Bridal boutiques buy sample gowns each season to show in their showrooms. When the season turns, Erica brings those samples to Stratford. They may have been tried on, but none have been worn or altered.

  • Every gown under $1,999
  • Up to 50% off retail
  • Sizes 4-24 (bridal 8-28)
The Savvy Bride shop window on Main Street with two gowns on display

Find us on Main Street

Address
3567 Main St, Stratford, CT 06614
Hours
By appointment only
Book an appointment Get directions